Balancing customer focus and efficiency is absolutely essential for any company that desires to maximize its ability to attract, serve and retain customers through the various economic cycles. Covid-19 has taught us that companies that were ‘deficient’ on one or both of these two aspects are prone to suffering severe pain during the pandemic. As […]
The importance of a digital strategy
The concept or maybe the value of a digital strategy started becoming more evident over the last 10+ years as some digital capabilities (social media, mobile, e-commerce, IIOT) have scaled and gone mainstream.But developing a ‘sustainable’ digital strategy is hard work, harder than it has ever been, because the landscape is constantly changing. Unfortunately, the […]