Balancing customer focus and efficiency is absolutely essential for any company that desires to maximize its ability to attract, serve and retain customers through the various economic cycles. Covid-19 has taught us that companies that were ‘deficient’ on one or both of these two aspects are prone to suffering severe pain during the pandemic. As […]
Customer and process – Balancing the organisation
When running a business division or even an entire company, there is constant friction between being customer focused and being process focused. It’s a constructive friction that often swings like a pendulum strongly in one direction or another, due to changes in customer expectations and end-market conditions. Yet industrial gas companies must balance both to […]